Based in the San Francisco Bay Area
Dual Citizen to the United States and the United Kingdom
Tel: +1 415 602 3918
Hi, I'm Bethany! I see myself as a Service Designer and or a Customer Experience Designer. I haven't taken part in many projects that don't consist of research or client collaboration on some level, so I have experience with: directed and non-directed interviews, intercepts, workshop facilitation, design sprints, focus groups, field studies, concept testing, and usability testing. I've also had the pleasure to be a part of seeing a lot of my work go to market.
I've worked with clients in:
Travel industry - airport customer experience redesign
Non-profit work - specifically focusing on child development in war-torn environments and first aid kit care
Telecommunications - Improving digital teams process maps to address bottlenecks
Research & Development for High Tech clients - Helping in integrating new technologies to improve healthcare, and utilizing new technologies to improve factory safety
Pensions and Retirement - Redesigning employee journeys and designing new offerings
Luxury retail - incorporating new technologies and redesigning customer return journeys
Automotive - in-car dashboard experience redesign with new technology integration
I focus on creating with a user-lead approach. I first seek to understand the underlying problems, to effectively work with clients to use design to problem solve and, together with the client, orchestrate the right experience for their end-users.
I've had the pleasure of studying design in Edinburgh and Oslo; to work in London, Dubai, and now San Francisco.